All these efforts reflect the SFDA’s determination to regulate cosmetics that, in turn, will make marketing cosmeceuticals even more difficult in China. Yet, the cosmeceutical market has a huge potential in China and is set to attract major players, where there remains an untapped population with the desire to look young and healthy. Aside from traditional cosmetics and pharmaceutical companies, an increasing number of major retailers are expanding into this market. For example, Lianhua teamed ...